Meet Celebrity Agent & Athlete Marketing Expert, Ryan Totka
Founder of RedCarpetMonday®, TornadoPromotions.com, EliteJets, ThrowUpTheX and AthletePromotions, Ryan was born in Edison, New Jersey on December 30, 1977. Ryan graduated from the University of Central Florida in 1999 with a degree in Business Administration and a minor in Marketing. He was named the winner of the 2003 University of Central Florida Rising Star Award for the College of Business, nominated for top 40 under 40 in the Orlando Business Journal and named 2010-11’s Most Influential Businessmen. Ryan currently resides in Dallas, Los Angeles and Orlando and has started four successful companies over the past 20 years.
With a strong desire and passion for sports as both a fan and a player, Ryan founded AthletePromotions, one of the top sports marketing agencies in the country. His company has booked millions of dollars in athlete and celebrity appearances, speaking engagements, product endorsements, autograph signings, celebrity golf tournaments and other corporate hospitality events. AthletePromotions was founded on the principal that sports fans and businesses should enjoy the experience of interacting with their favorite sports figures, both in person and online. As well as assisting corporate clients with booking their favorite celebrities, the goal for his celebrity clients is to give them maximum exposure on the Internet by creating official websites, developing marketing solutions and social media strategies to help connect athletes, corporations and loyal fans, maximizing the power of the Internet.
Being involved in sports all his life, he has hands-on experience in looking for the most creative ways to promote athletes, which include website development, event booking, Internet promotion and creating a strong brand around the athlete. Along the way, he’s worked very close with many world class sports figures such as Mark Cuban, Emmitt Smith, Terrell Owens, Dez Bryant, Wayne Gretzky, Joe Theismann, Mike Ditka, Vince Carter, Nick Anderson, Thurman Thomas, Tim Tebow, William “The Fridge” Perry, Doc Rivers, Kenny “The Jet” Smith, Pavel Bure, Dominique Wilkins, Spud Webb, Zack Greinke, Rickie Weeks, Brady Anderson, Wayne Chrebet, Andre Reed, Kristen Ledlow, Marcellus Wiley, Marv Levy, Steve Garvey, Clinton Portis, Lebron James to name a few.
Ryan is the co-founder and President of RedCarpetMonday®, an exclusive Invitation-Only social business network for Florida’s top business owners, professionals, senior level executives and entrepreneurs. The live events are designed for professionals to relax, socialize and share business ideas. The website is a networking community for members to interact and build business relationships.
Ryan also founded TornadoPromotions.com, Inc., an Internet marketing consulting firm based out of Orlando, Florida. Their web gurus provide search engine optimization services, website development, domain name registration, site hosting and forming strategic Internet partnerships. Over the past ten years, he has helped hundreds of businesses achieve success on the web. Some recent projects include SportsPhotographer.net and HollywoodStuntCoordinator.com, DallasAthleteSpeakers.com and TorontoAthleteSpeakers.ca
Being an Orlando resident and die hard Magic fan, in 2011, Ryan started a grass roots campaign called StayDwight.com, a fan community to help keep Dwight Howard secure in Orlando. With the departure of Shaq years ago and what we have seen happen in Cleveland with LeBron, he thought it was a must to help rally the community to show Dwight what he means to the city of Orlando and help keep the economy and local businesses going strong for years to come. Check out some of the campaign headlines receiving national exposure from ESPN, Yahoo! Sports, CBSSports, NBCSports, AOL SportingNews, the Orlando Sentinel, TheStreet.com, MSN Money and NBA.com
In 2014, Ryan along with Adam Alson launched Dallas Cowboys wide receiver Dez Bryant’s official brand, ThrowUpTheX. Starting out as a popular touchdown celebration by Dez, turned into a positive movement on social media where fans show how they score a touchdown in their everyday lives. The apparel line features shirts, hats, accessories and more.
In 2015, Ryan became a partner in LUMATIV, an innovative, wearable technology company based out of Los Angeles, California specializing in designing and producing illuminated apparel. He brings athlete and team relationships to the fast growing company. He’s also a partner in 500Level, a fast growing NFLPA, MLBPA and NHLPA licensed apparel company and BigLeaguePillows, a custom jersey pillow for children.
Ryan actively follows the business ideas of Internet billionaire Mark Cuban, and enjoys listening to the music of John Mayer, Robin Thicke, Jason Derulo and Michael Buble. In his spare time, Ryan constantly looks for ways to change the world and has worked and help support many charities and foundations including: The National MS Society, the Children’s Home Society, the Make a Wish Foundation, Vince Carter’s Embassy of Hope, The Fallen Patriot Fund and the UCF Foundation. When it’s all said and done, Ryan would like to be known as one of the most influential people in sports marketing…Get to Know Ryan