guerilla marketing

In any marketing campaign, you gotta be dare to be different. Many times, off the wall marketing ideas that are different from the norm, can have the most viral effect. The whole point of marketing is to get people talking about your products and services. The funny part is that the most effective campaigns are the ones that people think are initially stupid or don’t seem to make sense, but in fact, those are the marketing campaign’s consumers talk about the most. A great example is Old Spice’s new marketing campaign. The commercials are so strange, but so awesome at the same time. They have completely revived their brand, which was perceived as “Old” just a few years ago. No pun intended. Mission accomplished for the advertiser by daring to be different. After seeing other brands do it, I decided to come up with some clever ideas of my own. During the 2010 Orlando Magic season, I created the StayDwight campaign, to help convince Dwight to stay in Orlando and eventually retire in a Magic uniform. During the playoffs against the Hawks, I decided to dress up two of my friends in Gorilla suits with StayDwight shirts on and sit … Continue reading