Official Celebrity Websites

Being a celebrity booking agent, I have a pretty good pulse on the industry. If you are a celebrity or athlete with a following and fan base, your website should be an entire separate entity that works as a cash register, while you do what you do best. An official website for a celebrity should be treated as their biggest marketing tool they have. Yes, Twitter and Facebook are huge marketing vehicles, but all traffic should lead right back to the official website. This way you control the message. With millions of pages on the Internet, often times people read and believe the first few results on Google. I talk to Hollywood agents all the time, even “marketing agents” who still don’t have an official website for their clients. That just baffles me that they are missing a huge opportunity to make their clients happy and even more important, “revenue”. Even if they do have an official site, 99% still aren’t monetizing the traffic to the fullest. If you are a celebrity with a fan base, you are a “brand” that can easily generate revenue off the field, court, runway or stage (for whichever you are famous for). When you … Continue reading