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How My Orlando City Soccer Jersey Refound Love in Dallas for One Lucky Couple from Florida


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I’ve always loved the way sports brings people together. There is an instant bond when one fans meets another fan, especially when in a different city. A hat, jersey or shirt immediately shows your team loyalty to another die hard fan, creating that trust. But on one day at the KatyTrail IceHouse in Dallas, Texas that went to a whole new level. I wanted to share this story for a while but now seems to be the perfect time as you will find out why. About a year ago I decided to wear my purple Orlando City Soccer jersey to Katy Trail IceHouse, a very popular outdoor patio BBQ hang out. I went with my buddy Derek Shaw who jokingly said that nobody will know who that jersey is, which is very popular in Orlando, the city I grew up and started my companies.  I explained to Derek how Orlando City Soccer was all the buzz in OTown right now. We meet up with another Orlando friend of mine there named Andrea Kelly who had a picnic table saved for the group. As we got there, I immediately had three people come up to me saying “Sweet jersey, are you from … Continue reading

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The Best Ways for Young Entrepreneurs to Break Into the Sports Industry


True-Love

Get Your Foot in the Door If your goal is to work for a professional sports team, you might have to do what ever it takes to get in there. So many young college graduates salivate over the chance to work for a professional franchise and the opportunities can be limited at times. If you have to start in the mailroom, offer to be someone’s assistant or make cold calls selling season tickets, you have to be willing to do the dirty work at first. Call and email the HR directors at the team and try to schedule a face-to-face meeting. I have a good buddy, Thomas Smith, who started sweeping floors for the Los Angeles Clippers at 16 years old and now he’s one of the go-to guys there at just 23 years old. As in any business, you gotta work yourself up the corporate ladder. Be Around the Games, Major Events and Parties You have to put yourself in the best opportunities to meet people already in the industry. Attend as many live sporting events as you can and learn how the arena and stadiums operate. Study the different promotions, giveaways and in game entertainment each team offers. Team … Continue reading

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Why Every NFL Team Needs to Hire a Social Media Expert to Oversee All of Their Players Accounts


athlete tweeting

We see it everyday. An athlete will put their “foot in their mouth” and not even realize it until they press send. By then, it’s too late and has already gone viral (within seconds). As long as it takes to build up a positive reputation, you can destroy it with one tweet. If you have to think twice about sending a tweet, it probably shouldn’t be sent in the first place… As NFL teams have people in charge of their social media accounts, they need experts overseeing each and every player on the team to make sure inappropriate things aren’t being said and when it does, cleaning up messes quickly. Although fans worship athletes, those same athletes are still employees who work for a professional franchise. When NFL teams employ a player, they are representing the entire organization, on and off the field. Those “fans” and “followers” of that athlete are just like potential customers of a normal business who buy tickets, jerseys, merchandise, concessions and every thing else. If athletes spent more time interacting with people who praise them and not worrying about the “haters” creating “twitter wars”, it’s a fact they would sell more jerseys and merchandise. It … Continue reading

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Why Every Athlete Needs a Virtual Office and How I Got Terrell Owens His Wallet Back


I often explain to athletes all the time why they need a virtual office and someone handling all their website inquires and phone calls. There are plenty of wasted opportunities when a company is looking to contact an athlete for an appearance or speaking engagement and  find it difficult to locate a direct contact for them. This was a problem I saw in this industry and explain to as many athletes as I can about the importance of having someone actively managing their online requests and inquiries. Not only are they losing opportunities, but “wallets” as well. I couldn’t give a better example than what recently happened from a call I took the other day on 855.OWENS.81., the contact number on Terrell Owens’ official website. While eating dinner with friends at Gyukaku in Beverly Hills, the phone rang and I answered. It was a man on the other line looking to get in contact with “Terrell Owens”. I explained that I managed his appearances and marketing. With his strong accent, it was hard to understand what he was trying to say. While explaining that I was at dinner, he kept asking if this was the best contact for “Terrell Eldorado Owens” … Continue reading

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Sports Team Marketing Mistakes, Ideas and Recommendations


Shea Stadium

Being a life long sports fan, I have probably been to over 1,000 live sporting events including NFL ,NBA, NHL, MLB and minor league baseball games. My Dad took me to my first games at Yankee Stadium, Shea Stadium and the Meadowlands back in 1985. If I was lucky and the game went late, I didn’t have to go to school the next day. 🙂 The more games I went to, the more I got to understand how the sports business works and realized what could be changed or enhanced. There is much more to the sports industry than the 9 innings and 4 quarters we sit and watch. We have come a long way since my first games in 1985. Now with social media and the Internet, it’s so much easier to interact with fans and find out exactly what they want to enhance their sporting event experience (besides winning a championship, of course). I have found that many teams still lack the social media expertise, customer interaction, make many Internet mistakes, as well as in-game marketing blunders. I will outline some of my observations and some recommendations for your team, if you are reading this. Domain Name Mistakes … Continue reading

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How a Celebrity Can Profit from an Official Website


Official Celebrity Websites

Being a celebrity booking agent, I have a pretty good pulse on the industry. If you are a celebrity or athlete with a following and fan base, your website should be an entire separate entity that works as a cash register, while you do what you do best. An official website for a celebrity should be treated as their biggest marketing tool they have. Yes, Twitter and Facebook are huge marketing vehicles, but all traffic should lead right back to the official website. This way you control the message. With millions of pages on the Internet, often times people read and believe the first few results on Google. I talk to Hollywood agents all the time, even “marketing agents” who still don’t have an official website for their clients. That just baffles me that they are missing a huge opportunity to make their clients happy and even more important, “revenue”. Even if they do have an official site, 99% still aren’t monetizing the traffic to the fullest. If you are a celebrity with a fan base, you are a “brand” that can easily generate revenue off the field, court, runway or stage (for whichever you are famous for). When you … Continue reading

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“What Can I Do For You” is the Attitude All Aspiring Entrepreneurs Should Have


Mark Cuban Shark Tank

I think many young entrepreneurs have it all backwards. Many are constantly asking others for free handouts and asking what can you do for me and that’s not the way it works in the world if you want to achieve long term success and work in a field you love. You gotta prove yourself to people first. Show that you are in the game for the long haul, a hard working hustler, without expecting instant gratification and monetary return. Don’t maintain a “you owe me” attitude from people. Most times you gotta do things out of the goodness of your heart and not expect anything in return. If you continue to do good things, it would come back 10x through another opportunity.  Sweat equity, your most valuable asset doesn’t cost anything except your valuable time. If you believe in “Karma”, like you should, everything will come back in the end. If you want to become an expert in a specific field, you have to give people free information, share your contacts (with their permission of course), express your thoughts and experiences thru social media and go above and beyond to show clients what you are willing to do for them. … Continue reading

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Tips for Finding Your Dream Career in Sports – Hit the Field!


careers in sports

Does it ever cross your mind how many people wake up every morning really loving what they do for a living? You will probably spend three quarters of your life hustling to make that dollar. Most people work a 9-5 job because it’s secure and comfortable, but is it truly their passion? I have to say that I wake up every morning looking forward to creating new opportunities and doing some pretty exciting things.  It’s easily attainable for any aspiring sports lover or entrepreneur by following a few steps. Many people ask me everyday, how can I get involved in sports and make a living from it? Well, here are some tips from my experience that may help on your journey. It Starts with True Passion You have to eat, sleep and dream about what you love. If you don’t love it, don’t do it. Cut your loses before you waste any more valuable time.  I was literally born with a baseball in my hand.  Sports was always in my blood and knew from when I was a kid, from collecting my first football and baseball cards in 1982, that I had to make sports my career, if not playing … Continue reading

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Know What You Know and Outsource the Rest


knowwhatyouknow

It’s never too late to learn, but in business there comes a point when you need to focus your value time on you skills and what you do best.  On the Internet you can find virtually anything you need, whether it’s a graphic designer, developer, content writer, marketer, financial analyst, brand developer and what ever else you desire. There are plenty of websites to find talent for the services you need, and at great prices. Many sites offer a bid platform where you state the price you are willing to pay and people compete for your projects. Some of my favorites include eLance.com, Freelanced.com, Fiverr.com, LogoDesignGuru.com and MycroBurst.com. Some services are great to outsource overseas, (those that are repetitive, time consuming and can be easily taught to someone).  You can find overseas help as low as $4 per hour, but make sure they provide you updates so they know your expectations from the beginning. Other services such as content writing are best to hire local or within the US so there are no language barriers.  Many business owners feel comfortable meeting and getting to know the people you are forming a working relationship with.  With the web, it’s very easy … Continue reading

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Put Your Money Where Your “Business” Is


invest in your business

There are plenty of places to invest your hard earned money these days: real estate, stocks, gold, silver, bonds, CD’s and commodities. In this rough economy, is it really investing when it seems tougher to make money in volatile investments? It’s not fun seeing real estate prices cut in 1/3 or your stocks dropping faster then the Red Sox did late in the 2011 season. With all of these investment options, you really have no control of what could happen. It’s all speculation and nothing is guaranteed anymore. This volatility in the stock market is more than most can handle. Personally, I would rather invest in myself, my businesses and my work ethic, all of which you have some control of what’s going on. Many investors, entrepreneurs and business owners often overlook this option. Your business is something you can grow, generate revenue and maybe eventually sell. If your business is your passion and something you truly believe in, you gotta go all in and don’t hold back. In our era, digital property and Internet real estate can make you thousands of dollars more than any other investment. It’s exciting to meet with niche business owners, hear their story and … Continue reading

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  • Red Carpet Monday
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  • Celebrity Talent Promotions