Category Archives: Social Media

Why Every NFL Team Needs to Hire a Social Media Expert to Oversee All of Their Players Accounts


athlete tweeting

We see it everyday. An athlete will put their “foot in their mouth” and not even realize it until they press send. By then, it’s too late and has already gone viral (within seconds). As long as it takes to build up a positive reputation, you can destroy it with one tweet. If you have to think twice about sending a tweet, it probably shouldn’t be sent in the first place… As NFL teams have people in charge of their social media accounts, they need experts overseeing each and every player on the team to make sure inappropriate things aren’t being said and when it does, cleaning up messes quickly. Although fans worship athletes, those same athletes are still employees who work for a professional franchise. When NFL teams employ a player, they are representing the entire organization, on and off the field. Those “fans” and “followers” of that athlete are just like potential customers of a normal business who buy tickets, jerseys, merchandise, concessions and every thing else. If athletes spent more time interacting with people who praise them and not worrying about the “haters” creating “twitter wars”, it’s a fact they would sell more jerseys and merchandise. It … Continue reading

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Sports Team Marketing Mistakes, Ideas and Recommendations


Shea Stadium

Being a life long sports fan, I have probably been to over 1,000 live sporting events including NFL ,NBA, NHL, MLB and minor league baseball games. My Dad took me to my first games at Yankee Stadium, Shea Stadium and the Meadowlands back in 1985. If I was lucky and the game went late, I didn’t have to go to school the next day. 🙂 The more games I went to, the more I got to understand how the sports business works and realized what could be changed or enhanced. There is much more to the sports industry than the 9 innings and 4 quarters we sit and watch. We have come a long way since my first games in 1985. Now with social media and the Internet, it’s so much easier to interact with fans and find out exactly what they want to enhance their sporting event experience (besides winning a championship, of course). I have found that many teams still lack the social media expertise, customer interaction, make many Internet mistakes, as well as in-game marketing blunders. I will outline some of my observations and some recommendations for your team, if you are reading this. Domain Name Mistakes … Continue reading

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Branding Yourself…On the Web


Branding yourself on the Internet

As you go through life in the business world, branding yourself as the expert in a specific field is the most important thing you can do to gain credibility among potential clients. Whether you are an athlete, celebrity, journalist, fashion model, attorney, financial advisor, website developer or personal trainer, showing people you are the best at your trade will associate you with your industry for years to come. The Internet is the most cost effective and creative way to brand your self. I promise you, a domains name such as “www.YourName.com” will be the best $9.99 investment you will ever make (GoDaddy.com). First have a designer create a logo that represents yourself and one that you are proud to stand behind. Besides your physical appearance, your company logo is the first impression of what you represent. Then with a creative web developer and a crafty search engine marketer, you can now easily become the expert and leader in your industry. On your website and social media networks, give people daily or weekly tips that provide valuable advice in your industry. Once you create a following, give your site visitors’ website sharing tools such as AddThis.com to make your expertise go … Continue reading

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