Category Archives: Celebrity Marketing

Why Every NFL Team Needs to Hire a Social Media Expert to Oversee All of Their Players Accounts


athlete tweeting

We see it everyday. An athlete will put their “foot in their mouth” and not even realize it until they press send. By then, it’s too late and has already gone viral (within seconds). As long as it takes to build up a positive reputation, you can destroy it with one tweet. If you have to think twice about sending a tweet, it probably shouldn’t be sent in the first place… As NFL teams have people in charge of their social media accounts, they need experts overseeing each and every player on the team to make sure inappropriate things aren’t being said and when it does, cleaning up messes quickly. Although fans worship athletes, those same athletes are still employees who work for a professional franchise. When NFL teams employ a player, they are representing the entire organization, on and off the field. Those “fans” and “followers” of that athlete are just like potential customers of a normal business who buy tickets, jerseys, merchandise, concessions and every thing else. If athletes spent more time interacting with people who praise them and not worrying about the “haters” creating “twitter wars”, it’s a fact they would sell more jerseys and merchandise. It … Continue reading

Read More


How a Celebrity Can Profit from an Official Website


Official Celebrity Websites

Being a celebrity booking agent, I have a pretty good pulse on the industry. If you are a celebrity or athlete with a following and fan base, your website should be an entire separate entity that works as a cash register, while you do what you do best. An official website for a celebrity should be treated as their biggest marketing tool they have. Yes, Twitter and Facebook are huge marketing vehicles, but all traffic should lead right back to the official website. This way you control the message. With millions of pages on the Internet, often times people read and believe the first few results on Google. I talk to Hollywood agents all the time, even “marketing agents” who still don’t have an official website for their clients. That just baffles me that they are missing a huge opportunity to make their clients happy and even more important, “revenue”. Even if they do have an official site, 99% still aren’t monetizing the traffic to the fullest. If you are a celebrity with a fan base, you are a “brand” that can easily generate revenue off the field, court, runway or stage (for whichever you are famous for). When you … Continue reading

Read More


  • Athlete Promotions
  • Red Carpet Monday
  • Tornado Promotions
  • Celebrity Talent Promotions