Branding Yourself…On the Web
As you go through life in the business world, branding yourself as the expert in a specific field is the most important thing you can do to gain credibility among potential clients. Whether you are an athlete, celebrity, journalist, fashion model, attorney, financial advisor, website developer or personal trainer, showing people you are the best at your trade will associate you with your industry for years to come.
The Internet is the most cost effective and creative way to brand your self. I promise you, a domains name such as “www.YourName.com” will be the best $9.99 investment you will ever make (GoDaddy.com). First have a designer create a logo that represents yourself and one that you are proud to stand behind. Besides your physical appearance, your company logo is the first impression of what you represent. Then with a creative web developer and a crafty search engine marketer, you can now easily become the expert and leader in your industry.
On your website and social media networks, give people daily or weekly tips that provide valuable advice in your industry. Once you create a following, give your site visitors’ website sharing tools such as AddThis.com to make your expertise go viral.
Branding yourself on the Internet can be very powerful if you follow the correct steps. Now go out and make it happen. On the web, perception is reality! – RT